This was proceeded by rounds like ‘Marketing Mime’, ‘Dystopia’, ‘Guerrilla Marketing’ and ‘Sell-a-thon’, each of which not only tested the knowledge of marketing concepts but also creativity, convincing skills and ability to handle stress.
The final round was a case analysis round, based on a real business scenario being faced by Dineout – the official sponsor of Markquest. Teams presented their case presentations to Mr. Yash Chopra – South Zone Head, Dineout and Mr. Dominic Coelho – Marketing Head, South Zone, Dineout. Team ‘Walkie Talkies’ from SCMHRD were adjudged the winners, while Team ‘Azure Dragons’ from Vanguard Business School finished as the runner-up, driving home prices worth Rs 30,000.
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